A Current

The US media has seemingly set its news stories into a constant cycle of reporting on the civil war in Libya, the budget crisis, Charlie Sheen, and even a bunch of Christians proclaiming the end of the world is near; what I would like to focus on is journalistic integrity.
Journalistic integrity, as I see it, is the duty of every professional journalist to report a story objectively and without inserting their own bias; if there must be an opinion in a story, then there also must be a valid counter-opinion to balance the substance of the story. This definition immediately negates the Sean Hannitys and the Glenn Becks of the world, as they have been known to present arguments with both no basis in fact or logic.
Journalism and journalism media in general has been regarded as the fourth branch of the government, in that journalism media is supposed to provide another check on the government by making it accountable to the populace. Ideally, all (or most) people would read or hear the news, make a valid judgment and vote/contact their representatives based on that judgment in order to better participate in the democratic process.
Everyone and their mother knows that this is far from the truth. Unfortunately, news media is a product owned by corporations (with the exception of public news such as NPR), and is made to be sold. If a story, such as Charlie Sheen's antics, is selling, you focus more on Charlie Sheen then, say, the most conservative members of congress desiring to cut large percentages of planned parenthood and education from the budget. Thus, viewership/readership goes up, and due to that, increased revenue from advertisers desiring to display their product to the average consumer.
Regardless of this desire to increase revenue, journalists should still look to present stories in, as Fox News purports to do, a fair and balanced manner. Unfortunately, there is no Hippocratic oath of journalism for me to call upon when demanding that all journalists remain loyal to the distribution of truth rather than truth as they see it. There is only the integrity of the field and the tradition of journalists such as Edward R. Murrow to guide every prodigal journalist along the journey; unfortunately, this does not count for much anymore. For example, Dan Rather, one of the more respected journalists today, did not report on the fallacy of the buildup to the Iraq War; instead, he touted his American pride by continually reporting on American firepower and the resoluteness of soldiers to fight. As a journalist, he failed the American people.
Increasingly, journalists are being replaced by pundits for creating opinions in people, and the result is disheartening, to say the least. A pundit's opinion, however skewered and factually incorrect, is accepted willingly simply because the pundit's beliefs coincide with the viewer's.
Is the field salvageable? Of course; nothing is ever completely lost. As of right now, though, it will take a lot of work to recover.

That's all for now,
Das Flüg

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EDIT------

Apparently, there is a journalistic code of ethics. Just goes to show that I should take a journalism class in college. Even so, that makes it that much sadder.